US Legal & Compliance

Privacy Policy & US State Privacy Notice

Effective Date: January 1, 2026 • Last Reviewed: September 2026

1. Overview and Scope

M2 Group Holdings LLC, operating through its business units M2 Advisory Group and Mitabela Floral Imports ("we", "us", or "our"), is committed to safeguarding personal information collected from institutional clients, prospective borrowers, commercial partners, and website visitors across North America.

2. Categories of Information We Collect

Depending on whether you engage our advisory consulting services or wholesale floral import operations, we may collect:

  • Identifiers: Full name, corporate email address, corporate telephone number, job title, and employer organization.
  • Commercial & Transactional Information: Inquiries concerning portfolio sizing, capital facility interests, rose allocation quantities, shipping schedules, and packaging preferences (Quarter Box / Export Box).
  • Internet & Technical Telemetry: IP addresses, browser fingerprint, device type, language preference, theme setting, and page interaction timestamps via strictly necessary and analytics cookies.

3. California Consumer Privacy Act (CCPA / CPRA) Disclosures

Under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CPRA), California residents possess specific privacy entitlements:

  • Right to Know & Access: The right to request disclosure of the specific pieces of personal information collected about you over the preceding 12 months.
  • Right to Delete: The right to request deletion of personal information subject to legal compliance and contract fulfillment exceptions.
  • Right to Correct: The right to correct inaccurate personal records.
  • Do Not Sell or Share My Personal Information: We do NOT sell personal data to data brokers or third parties for monetary consideration. We do not engage in cross-context behavioral advertising without affirmative opt-in consent.

4. Cookies and Tracking Technologies

We deploy cookies categorized as follows:

  • Strictly Necessary: Essential for interface state (theme toggle, language selection, CSRF protection). These cannot be deactivated.
  • Analytics (Optional): Aggregated metrics to analyze user engagement across advisory and catalog views. You can opt out at any time through our Cookie Preferences Manager.

5. Information Security & Data Retention

We implement enterprise-grade administrative, physical, and technological safeguards to prevent unauthorized access, loss, or disclosure. Personal information associated with commercial inquiries is retained only for the duration necessary to satisfy the commercial objective or regulatory retention mandates.

6. Privacy Inquiries and Requests

To exercise your statutory privacy rights, submit a request via:

Email: sharon@m2advisorygroup.com
Phone: 515-229-1126
M2 Advisory Group Privacy Office